A small Warsaw team that got tired of marketing theater
No war rooms, no 40-slide quarterly reviews nobody reads. Just a team that runs your numbers, tells you the truth about them, and fixes what's broken.
From one frustrated freelancer to a full team
Glavia started in 2019 when our founder was running paid campaigns for a handful of e-commerce clients and noticed the same problem everywhere: agencies billed for activity, not outcomes. Reports were long. Results were vague. Nobody could say, with a straight face, which euro of ad spend actually turned into revenue.
So the agency was built backwards from that complaint — tracking first, creative and media buying second. If we can't measure something, we don't run it. That sounds obvious. Most agencies still don't do it.
Seven years later we're a team of specialists working out of a shared office in central Warsaw, with clients across Poland, the Nordics and Western Europe — mostly e-commerce and DTC brands, plus a handful of B2B companies who needed the same discipline applied to longer sales cycles.
A few hard lessons
We used to offer everything to everyone. We don't anymore — if a brand needs heavy SEO content production or influencer logistics at scale, we'll say so and point them to a partner who does it better than we would.
We used to send monthly PDF reports. Now clients get a live dashboard and a 20-minute call, because nobody ever found insight in a 40-page PDF at 6pm on a Friday.
We used to take on anyone with budget. Now we turn down a few projects a year where the math doesn't work — usually when the margins are too thin to support real paid acquisition, and the honest answer is "fix that first."
Less a mission statement, more a set of habits
These aren't framed on a wall anywhere. They're just the things we check before a campaign goes live.
Tracking before spending
We won't launch paid campaigns on top of broken or missing GA4 tracking. It's the single biggest source of wasted budget we see in audits — so it gets fixed first, every time.
Say the uncomfortable thing
If your offer, pricing, or website is the actual bottleneck — not the ads — we'll tell you that in the first call, even if it's not what you hoped to hear.
One senior contact, not a rotating cast
The strategist who scopes your project is the same person on your calls six months later. No hand-off to someone who's never seen your account.
Numbers over narratives
"Engagement is up" isn't a result. We report on leads, cost per lead, and revenue — the things that actually pay your bills.
Seven years, in brief
Glavia founded in Warsaw
Started as a one-person paid media consultancy working with two e-commerce clients in Poland.
First in-house analytics hire
Brought tracking and GA4 implementation in-house instead of outsourcing it — it became the foundation of every engagement since.
Creative team added
Started producing ad creative and brand identity work directly, after one too many handoffs between agencies slowed campaigns down.
200+ campaigns delivered
Crossed 200 campaigns across e-commerce, DTC and B2B clients in Poland and Western Europe, with a small team that's stayed deliberately senior-heavy.
Right in the center of Warsaw
Our office sits inside the former Teatr Kwadrat building on Czackiego — a landmark a lot of Varsovians remember for its theatre marquee before the space became a modern coworking hub. It's a two-minute walk from Nowy Świat and about five minutes from Świętokrzyska metro station, tucked between Plac Małachowskiego and the Zachęta gallery.
If you're in town, we're always happy to do the first call in person rather than over Zoom — just mention it when you book.
Glavia Agency HQ
00-043 Warszawa, Poland
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