Blog
Notes on marketing, measurement, and growth from the Glavia Agency team.
The Dublin talent premium: your retainer vs Big Tech pay (2026)
Ireland's employer taxes are among Europe's lowest — so why is your Dublin agency so dear? You're competing with Google's payroll. The honest Warsaw maths.
Read more → 2026-07-06Warsaw for a New Zealand agency: the honest maths (2026)
NZ's ad auction is near-average but ~6x more volatile than the world, and offshoring to Warsaw saves only ~0-12%. The honest maths and the 12-hour catch.
Read more → 2026-07-06The US agency premium: why the offshore gap is widest here (2026)
The US is the priciest market on every axis — top ad prices, top salaries, ~30% benefits on top. Offshore to Warsaw and the labor gap is the widest anywhere.
Read more → 2026-07-05How to Fix Broken Ad Tracking Under Irish GDPR (2026)
Consent banners and Safari ITP starve your ad tracking in Ireland. Recover 30-70% of lost attribution with Consent Mode, server-side tracking and Meta CAPI.
Read more → 2026-07-05Stop Bidding on Revenue: POAS for Dutch E-commerce (2026)
ROAS high but profit low? POAS vs ROAS for Dutch e-commerce: bid on profit, not revenue, and feed product margin into Google Ads Smart Bidding in 6 steps.
Read more → 2026-07-04How Much Traffic Does Each AI Engine Actually Send? (2026 Data)
AI engines send ~1% of traffic, but ChatGPT drives ~62.6% of it and it converts 4.4x higher than organic. The 2026 referral shares, by engine.
Read more → 2026-07-04MER vs ROAS: Measuring Real E-commerce Profit (UK, 2026)
A 5x ROAS can still lose money: platform ROAS over-reports 30–60%. How MER and contribution margin show real e-commerce profit in the UK, 2026.
Read more → 2026-07-03How AI Overviews Are Eating UK Retailers' Organic Traffic (2026)
AI Overviews cut top-ranking CTR by up to 58%, and 68% of searches end without a click. The 2026 data for UK retail — plus a 30-day GEO plan to fight back.
Read more → 2026-06-30What It Really Costs to Acquire a Customer From Ads in the US (2026)
In 2026 a US ad lead runs from ~$28 to $14,000+ — and the number your platform shows understates real CAC by 25–45%. Full benchmarks by channel, industry & model, with sources.
Read more → 2026-06-24Search Didn't Die. The Click Did.
Search demand is at an all-time high — but clicks are vanishing into AI answers. Here's what zero-click, AI Overviews and GEO mean for your brand in 2026.
Read more →