Blog
Notes on marketing, measurement, and growth from the Glavia Agency team.
How Much Traffic Does Each AI Engine Actually Send? (2026 Data)
AI engines send ~1% of traffic, but ChatGPT drives ~62.6% of it and it converts 4.4x higher than organic. The 2026 referral shares, by engine.
Read more → 2026-07-04MER vs ROAS: Measuring Real E-commerce Profit (UK, 2026)
A 5x ROAS can still lose money: platform ROAS over-reports 30–60%. How MER and contribution margin show real e-commerce profit in the UK, 2026.
Read more → 2026-07-03How AI Overviews Are Eating UK Retailers' Organic Traffic (2026)
AI Overviews cut top-ranking CTR by up to 58%, and 68% of searches end without a click. The 2026 data for UK retail — plus a 30-day GEO plan to fight back.
Read more → 2026-06-30What It Really Costs to Acquire a Customer From Ads in the US (2026)
In 2026 a US ad lead runs from ~$28 to $14,000+ — and the number your platform shows understates real CAC by 25–45%. Full benchmarks by channel, industry & model, with sources.
Read more → 2026-06-24Search Didn't Die. The Click Did.
Search demand is at an all-time high — but clicks are vanishing into AI answers. Here's what zero-click, AI Overviews and GEO mean for your brand in 2026.
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