The client
Saturn Fitness is a chain of gyms across seven Polish cities — group classes, personal training, pool, sauna, jacuzzi, the full package. We worked with their Bielany location in Warsaw.
The challenge
No rigid KPIs on day one — the goal was simply, and ambitiously, more members through the door. That meant turning Facebook into a predictable lead source for a local gym, and proving how many new members a given budget could generate each month.
What we did
We built a Facebook Ads strategy from the ground up: researched the competition and target audience, defined the gym's unique selling points, and fastened the on-site events so every action was measurable. Ads were personalized by gender, age and neighbourhood — a different message for a different prospect.
After a testing phase we settled on three campaigns, each split by gender for sharper targeting:
- A sales campaign optimized for on-site form completions.
- A lead campaign using Facebook's native lead form.
- A traffic campaign optimized for landing-page views, to build reach and a remarketing pool.
The results
Facebook became a steady member-acquisition channel: an average of ~43 leads per month at roughly 21 zł each (≈ €4.80). The traffic campaign drove landing-page views at just 0.17 zł apiece, sharply increasing the gym's visibility across the district.
