The client
The Candy Box offers a diverse range of hard-to-find American sweets — international candies with flavour profiles you can't easily get in Ireland. They sell to two very different audiences at once: individual shoppers buying online, and businesses ordering corporate gifts in bulk.
The challenge
Two goals, one account. Drive online sales through the e-commerce shop, and at the same time generate qualified leads for the corporate-orders side of the business — two funnels that pull in different directions if you don't structure them deliberately.
What we did
We built a strategy around those two goals and configured the campaigns to match:
- A Shopping campaign across the product catalogue to capture high-intent buyers.
- A Performance Max lead campaign optimised for a Lead Submit conversion — wired up through Google Tag Manager against the corporate-orders contact form, so every lead was tracked properly rather than guessed at.
The results
In the first six months the campaigns generated €98,000 in revenue — roughly tripling online sales — alongside 409 B2B leads from the corporate-orders funnel.
