Free calculation · 60 seconds · No sign-up

How much revenue are you losing to an unoptimized sales funnel?

Pick your business model, enter your numbers (or leave them blank — we'll fill in 2026 US market averages) and see how much you could gain from a better-optimized funnel — without raising your ad budget.

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Not sure which mode to pick? Here's the difference in 10 seconds:

Lead generation (B2B / services)

  • The customer doesn't buy right away — they leave contact details (a form)
  • A salesperson closes the deal (call, quote, meeting)
  • Typical for: services, B2B, high-ticket products

Online store (e-commerce)

  • The customer pays online right away (card, PayPal, Apple Pay)
  • The transaction completes in the store — no salesperson
  • Typical for: online stores, DTC brands, Amazon/Shopify sellers

↑ Pick your model with the toggle at the top of the page.

Your business basics

Enter your own numbers, or just continue to see a calculation based on US market averages — the fields fill in automatically.

Annual revenue goal ($) ?The revenue you want to generate over the next 12 months.

How much you want to earn in a year. Not sure? Leave it blank — we'll use an average.

Applied market average: $1,000,000

Average deal value ($) ?Average revenue from a first deal with one customer.

What one customer pays on average for their first contract or purchase.

Applied market average: $5,000

Customer lifetime value — LTV ($) ?Total revenue one customer generates over the whole relationship — usually 2–4× the first deal.

Total a single customer spends with you over the entire relationship.

Applied market average: $15,000

Average order value — AOV ($) ?How much a customer spends on average per order. Find it in your store admin (Shopify, WooCommerce) or GA4 → Monetization: revenue ÷ number of orders.

Total value of one order — the customer's whole cart.

Applied market average: $90

Gross margin (%) ?The percentage of price left after cost of goods. Example: a $90 product that costs you $50 = ~45% margin. Shows real profit, not just revenue.

Out of every $100 in sales — how much is left after product cost.

Applied market average: 45%

Customer lifetime value — LTV ($) ?Total revenue from one customer across all their orders (repeat purchases). In e-commerce usually 2–3× a single order.

Total a single customer will spend with you across all their purchases.

Applied market average: $250

Why these numbers?

From these we work out what one customer is really worth — the foundation of the whole step-3 calculation.

Don't know the exact numbers? Market averages still give a sensible picture — we'll refine them on a free call.

Typical LTV
2-4× the first deal
2-3× the order value

Ads & conversion

These numbers show how your current funnel handles paid ad traffic.

Monthly social ad budget ($) ?What you currently spend (or plan to) on paid social — Meta Ads, TikTok Ads, LinkedIn Ads — per month.

How much you spend on paid social ads each month.

Applied market average: $8,000

Landing page conversion rate (%) ?The percentage of visitors who leave an inquiry. US B2B median is ~2.9% (range 2–5%).

Out of 100 people who land on the page — how many leave an inquiry.

Applied market average: 2.5%

Sales close rate (%) ?What percentage of leads turn into paying customers. Healthy US B2B: 20–30%.

Out of 100 inquiries — how many become paying customers.

Applied market average: 22%

Monthly ad budget ($) ?What you spend (or plan to) per month on paid ads driving traffic to the store.

How much you spend each month on paid ads driving to the store.

Applied market average: $10,000

Store conversion rate (%) ?The percentage of visitors who place an order. US e-commerce average is ~3.0% (top stores 3.2%+). Find it in GA4 or your store admin.

Out of 100 people who visit the store — how many place an order.

Applied market average: 2.8%

Average cost per click — CPC ($) ?What you pay on average per ad click. Find it in Meta Ads Manager or Google Ads. US e-commerce runs ~$0.70–$2.00.

What you pay on average for one ad click.

Applied market average: $1.10

Where do these come from?

These are 2026 US market averages for Meta, Google, TikTok and LinkedIn Ads — a reference point, not numbers pulled from thin air.

In step 3 we show exactly how we turn these into a potential-growth number — no black box.

Average US CPC
$0.70–$2.50
Healthy store ROAS
3-4× ad revenue
Your current funnel is costing you
$0 in lost revenue per year
$0monthly cost of inaction (COI)
0×your ROAS right now
$00 / mo
$0lost gross profit per year
What you can recover after optimization — without raising your budget
0×ROAS after optimization
$00 / mo
$0unlocked LTV value / year

Monthly revenue: now vs after optimization

The full plan to recover this money is right here. Unlock it in 10 seconds — free.

Please enter a valid e-mail address.

Please enter a valid US phone number (10 digits).

No spam. Just your result and a note about the audit.

✓

Done — your plan is unlocked.

We'll be in touch shortly to walk through your numbers and the concrete next steps. Completely free.

A conservative estimate based on US market averages — it shows real potential, not a promise. We'll pin down the exact numbers on a free call.

How did we calculate this?

Free and no obligation · we usually reply within 24h

Metric glossary — what each number means and where to find it

In plain language, with the formula and where to find each number.

Advertising is changing faster than ever — and that's your opportunity

Paid social is a moving target. Every few months new platforms, formats and AI tools appear, and costs and algorithms can shift overnight. Companies that stick to what worked a year ago quietly lose reach and customers — to the ones who test and adopt faster.

In this market the biggest budget doesn't win — the fastest to spot and correctly implement new opportunities does. We track these shifts continuously, and we'll show you exactly what to use in your niche before your competitors do.

What you get working with us

✓
Latest channels & formats

A current mix of Meta Ads, TikTok Ads and LinkedIn Ads — matched to your niche, not a template.

✓
Fast testing of new opportunities

We catch what's starting to work early and roll it out while competitors are still asleep.

✓
Privacy-compliant (GDPR/CCPA)

Every campaign and landing page configured to the rules.

✓
Transparent reporting

You always know where the budget goes and what it returns.

In e-commerce, speed wins — not a bigger budget

Online retail changes fast: rising ad costs, the end of third-party cookies, new formats and AI in recommendations. In that environment, pouring budget into an old funnel just scales its weaknesses — a slow site, a leaky cart and broken tracking cost you on every extra dollar.

The stores that win adapt new tools quickly and optimize what they already have — conversion, average order value and measurement. We track these changes and show you exactly what to implement so the same traffic drives more orders and a higher ROAS.

What you get working with us

✓
Conversion optimization (CRO)

An audit of the buying path and cart — we remove what quietly blocks sales.

✓
Latest channels & tools

A current mix of Meta Ads, Google Ads and TikTok Ads — matched to your catalog.

✓
Accurate measurement & ROAS

We set up tracking (GA4, Meta CAPI) resilient to cookie loss — you know your real ROAS.

✓
Transparent reporting

You always know where the budget goes and what it returns.

Free and no obligation · we usually reply within 24h

What happens after you submit? No surprises:

1We reply within 24h

A short call to understand your situation.

2A 20-minute call

No pressure, no hard selling.

3You get a plan

Concrete steps — even if we never work together.

Free and no obligation · we usually reply within 24h